Symposium - From Pixels to Purchase
This activity is organised by the Symposium Committee.

This symposium will take a look at the different aspects of future shopping: from real life shopping experiences to webshops and transportation. This will be done through a variety of presentations and workshops in which the possibilities of future shopping shall be explored.

Expect to have informing talks/lectures by top-executives and professionals in the field of online shopping, logistics of products and new ways of marketing. Audi will give a talk about smart cars. Twinkls (the company that made Ikea place) will talk about the use of AR in online shopping and there will be much more.

This symposium is intended for those interested in what the future will hold for online shopping and the shopping experience as a whole. Furthermore it will be very interesting for entrepreneurs trying to set up an e-business/ webshop or trying to expand their businesses with new and futuristic ways of online marketing.